Health, social media, music and politics are the focus issues, reflecting current social interest. Researching the areas of the brain which deal with individual stimuli, the thought cloud shape was redefined to illustrate the shape of an adult human brain and the appropriate area for each information stimulus selected to encase the relevant text.
The initial idea was the notion that bad information is more likely to give someone cancer than 'baby food’, as claimed by The Daily Mail.
The artwork representing Health explores ideas about health scares and the misconception about what can cause cancer.
The thread carried through to the remaining three research books, exploring how much we use social media, and why we use it, how the brain and body reacts to music, and what influences we have to do with politics.